CAPABILITIES

Digital Commerce
Management

We are a retail growth agency with deep digital commerce expertise and technology-enabled advertising capabilities. With over 17 years of experience in the retail world, we understand what it takes to win in an omnichannel sales environment.

I'M READY TO GROW MY DIGITAL BUSINESS

Specialized Digital Expertise

Our Digital Commerce team takes a data-driven approach to ensure retail readiness with the right assortment and the right content for each retailer.

TALK TO OUR DIGITAL TEAM
  • Omnichannel Expertise & Integrated Strategy Across Retailers
  • POS Integrations & Sales Reporting
  • Execution Across Retailer Platforms
  • Dedicated Account Managers & Low Client to Resource Ratio
  • Deep Retailer Relationships
  • Digital Ad Strategy, Execution, & Management
  • Content Optimization & PDP Management
  • Detailed Cloud-Based Reporting & On-Demand Analytics

Product Assortment

Marketing & Advertising

Content Optimization

Account Management

Data & Insights

FROM OUR CLIENTS

“Over the past few years Duracell has been able to partner with the Hai Thornton to develop our eCommerce business.  We have seen our results steadily grow as Hai Thornton continues to ensure we are staying ahead of the latest trends and requirements in this ever-developing e-commerce landscape.

From developing annual strategies and budgets to ensuring our content is best in class, our Hai Thornton team are excellent partners. They are a true extension of our Duracell Sales Team.”

Lindsey Drain | Director of Sales

Our Account Managers Are Trilingual

Trilingual Retail is speaking the retail language across all sales channels. 

Winning at retail is no longer about just in-store or even just omnichannel. Your brick & mortar, digital commerce, and retail media efforts all work together and affect the success of your business. Work with a partner that speaks trilingual retail.

Brick & Mortar

Digital Commerce

Retail Media

Learn More From Director of Digital Commerce, Michael Turner

Product Assortment

Hai Thornton’s low client-to-resource structure allows our team of retail and digital commerce experts to provide the hands-on, active service your business deserves  – presenting strategic recommendations and executing on your behalf.  

  • Product Assortment & Inventory Management
  • Item Setup & Digital Shelf Management
  • Price Management Strategy & Execution
  • 1P, 3P, & DSV Strategy & Execution

Content Optimization

Our proprietary software, Lantern, assists our content strategists and copywriters in optimizing keywords, facilitating fast and effective copywriting, as well as building engaging rich media to make your items fit each retailer’s specifications.

Lantern then feeds these items to a smooth, easy client approval interface before publishing to the retailer’s online portal.

Content Creation
& Design

Ratings & Review
Solicitation

A+ Copywriting
Management

Copywriting by
Retail Experts

Marketing & Advertising

Developing a keyword search plan, 

Developing a keyword search plan, entering it into a system, and tracking results is not a strategy in our playbook. Harvest Group employs a managed service, hands-on-keyboard approach with digital experts actively testing, measuring, and adjusting tactics and strategies to grow your sales online and in-store. 

Sponsored Search

Display/Offsite Advertising

Onsite Advertising

With partnerships and API Connections to manage advertising on your preferred platform across Walmart, Target, Kroger, Amazon, and Sam’s Club. 

Learn More About Our Digital Advertising Capabilities

Contact Us

Detailed Reporting with Proprietary Technology

Most advertising technology looks at advertising metrics in a silo. Hai Thornton has developed Ember, a proprietary data platform that not only serves ads and measures advertising performance, but also tracks total commerce sales. 

  • Retailer Specific Reporting & Metrics
  • Monitor Share of Search & Rankings
  • Strategy Adjustment Opportunities
  • Digital Shelf Item Decisions

Client Experience Testimonial with DUDE Products

What Makes Us Different?

Gone are the days of putting a ticket in and waiting endlessly for a response from your digital agency. We have a team of digital commerce experts ready to answer your questions, serve your business, deliver campaign insights with sales impact, and more – no queue lines necessary.

Ready to grow your eCommerce sales?

So are we. Reach out to start a conversation.

Contact Us