Capabilites 

WALMART LUMINATE

All suppliers will need to use Luminate Basic or invest in Luminate Charter to access their decision support data as of Q2 2024 (pushed back from original deadline of March 1st). Hai Thornton is offering a standalone Luminate service offering for brands looking to get the most from their Luminate data.

Why is Walmart Luminate Support Important for Suppliers?

Merchants Use Luminate Data to Make Decisions

Suppliers with access to Luminate will be looking at the same data as merchants – gaining access to the earliest read on white space for innovation, ways to defend their portfolio, the voice of the Walmart customer, and more, while being equipped to speak the same language as their merchants.

Luminate Data Requires Increased Resources

Luminate data is significantly more complex than data previously provided to suppliers in Decision Support and will likely require brands to rethink current resources. Suppliers will need dedicated resources to leverage the full capabilities of Luminate.

How we can help.

Feeling overwhelmed by the transition to Luminate? Don’t be! We have a team of experienced Walmart analysts ready to help your brand take the complexity of Luminate data and produce actionable insights for your brand. 

Luminate

Charter Support

We’ve been working in Luminate Charter data since it’s inception, helping brands strengthen their business and relationships with Walmart.

Luminate

Basic Support

We are resourced to manually download and ingest Luminate data into our in-house BI platform, Ember, to provide more advanced visualization and insights.

Technology That Enables

Our propriety data platform, Ember, uses multiple data sources to offer in-depth analytics reporting to tell your brand’s story at the retailer and unlock insights for growth.

Meet Our Luminate Transition Leadership Team

Hai Thornton Walmart experts, analysts, and strategists guiding your transition to Luminate. 

Tripp Cashion

Vice President, Walmart

Heather Gwinn

Team Lead, Walmart

Jared Owen

Analytics Lead, Walmart

Andrea Villa

Analytics Lead

The transition starts now.

Ready to get the most out of your Luminate data? Reach out to start a conversation.