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walmart

Your Strategic Walmart Broker & Partner with Omnichannel Expertise

As a Walmart broker and supplier partner for 17+ years, the Hai Thornton Walmart service model enables our client partners to effectively navigate a retailer that expects suppliers to bring true omnichannel solutions – in-store, online, and advertising.

Our low client-to-resource ratio allows teams to support these recommendations with relevant analytics and proactive insights that support a holistic, 360° approach.

In addition to established relationships at the retailer, we have structured our teams, hired for expertise, and taken major steps to show up for our clients’ needs in-store, online, and with advertising to ensure our clients’ whole story is being told to Walmart.

Capabilities at Walmart

We are Walmart experts with a low client-to-resource ratio, supported by a team of functional experts. As an experienced Walmart broker and supplier partner, we serve our clients by focusing on what it takes to win in an omnichannel environment at Walmart.

SERVICE OFFERING

WALMART LUMINATE SUPPORT

All suppliers will need to use Luminate Basic or invest in Luminate Charter to access their Decision Support data as of March 1, 2024. Hai Thornton is offering a standalone Luminate service offering for brands looking to get the most from their Luminate Charter or Basic data.

Hai ThorntonLuminate Support Services

Feeling overwhelmed by the transition to Luminate? Don’t be! We have a team of experienced Walmart analysts ready to help your brand take the complexity of Luminate data and produce actionable insights for your brand.

Luminate

Charter Support

We’ve been working in Luminate Charter data since it’s inception, helping brands strengthen their business and relationships with Walmart.

Data Ingestion Through API Third-Party Connection
Custom Attribution Project Support
Channel Performance Visualization in BI Platform & Custom Reporting
Customer Perception Survey Support & Analytics
Replenishment & Logistics Support

Luminate

Basic Support

We are resourced to manually download and ingest Luminate data into our in-house BI platform, Ember, to provide more advanced visualization and insights.

Walmart Connect Solutions Partner

We’re proud to be one of the few Solutions Partners in the Walmart Connect Partner Network – enabling our team to manage our clients’ digital ads and retail media spend with Walmart Connect with flexible cost structures customized to each client.

Our Digital Advertising Team provides hands-on, active management of your Walmart Connect advertising efforts to plan, create, manage, and report all activations and performance metrics related to Sponsored Search, Onsite Display, and Offsite Display campaigns.